In this course with product strategist Drew Falkman, learn the difference between product and marketing analytics, and why product analytics and the insight they provide are critical to making important product decisions. Drew reviews popular product analytics software tools—including AI solutions—and introduces you to the main tools and processes product managers use to analyze product data. Learn how to maintain a data-driven strategy, recognize key product analytics to measure, how to make data-driven business cases, and explore some advanced analytics considerations for product managers and their organizations.
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