Applied MathApplied ScienceArchitecture / Masters in ArchitectureBiological EngineeringBiomedical EngineeringBusiness ManagementBusiness Management/AdministrationCivil EngineeringComputer EngineeringComputer Information SystemsComputer NetworkingComputer ScienceComputing & Information TechnologyConstruction ManagementCybersecruityDesign/BuildElectrical EngineeringElectromechanical EngineeringEngineeringEngineering

Marketing Strategy: Competitive Intelligence

Instructor: Deirdre Breakenridge

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor’s strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.

Learn More