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Looker Studio for Marketers

Looker Studio, formerly known as Google Data Studio, gives you the power to transform information into compelling data visualizations that convey meaningful market insights. It also offers easy access to data sets from the entire Google Marketing Platform and social media sites, CRMs, third-party marketing tools, or your own data warehouse. In this course with marketing analytics expert Samantha Barnes, learn how to create your own engaging, interactive dashboards to track marketing and user engagement performance with Looker Studio using Google Analytics and Ads sample data.

Discover how to start a new report from scratch or from a template and then connect it to one or more data sources. Find out how to add different types of charts and graphs to your report as well as filters, styling, and dynamic interaction. Along the way, Samantha also shows you how to maximize the visual impact of your dashboard with themes and other design shortcuts, so you can start sharing your reports with clients and colleagues.

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