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Data Analytics for Business Professionals

What can data analytics do for your business? Take a lesson from companies like Xerox and UPS, with qualitative and quantitative examples along the way. Data analytics can help cut costs, speed up delivery, generate forecasts, and improve outcomes for your business over time. In this introductory course, economist and author John Johnson shows you how to use analytics to make data-driven decisions and gain competitive advantage.

Explore examples of real-life analytics in action, distinguishing between predictive and prescriptive approaches, and learning how to formulate and pose your own questions. Find out how to collect, clean, and aggregate data from different sources across your organization, and identify when data is flawed. John gives you pointers on planning and deploying an analytics strategy that fits the specific needs of your business, covering a variety of simple techniques: averages, sampling, cherry picking, forecasting, correlation, causality, and more.

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